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Click above logo to visit: StreetTeamPromotion.com Offering: "Wild Posting", Street Teams, Flyer Distribution, Mobile Marketing & Street Marketing Solutions.
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Click above logo to visit: StreetTeamPromotion.com Offering: "Wild Posting", Street Teams, Flyer Distribution, Mobile Marketing & Street Marketing Solutions.
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"Wild Posting", poster sniping, or hangin' posters
as it was called...has been around for centuries (similar to "Street
Teams") in America. Think of the old "WANTED" posters
in the old West and you get the idea.
The new part of this in-your-face marketing approach (similar to "Street Teams") is the creative and corporate aspect that has enveloped this former underground marketing tool and brought it above ground.
Wild Posting: It is now a phrase in the English lexicon that has become synonymous with "exposure" and "impact" when outdoor marketing is the subject du jour.
Today we see that movies, music, energy drinks, apparel and anything else is brought to you via WILD POSTING and STREET TEAMS by the Fortune 1000 marketing machines.
Guerrilla Posting:
Largely
done on any wall, surface or pole available but not licensed for posting to
the person or team posting.
Wild Posting this way can be executed in a strategic manner or in the fashion of an "all out blitz". Posting services can be done for one night, one weekend, a week or month long campaigns. Costs vary depending on what your objective is and amount of desired locations.
Locations may have restrictions on posting, may be city owned, or may be owned by a private vendor. No guarantee of time of exposure. Your poster could be there for one day, one month, or one hour.
Depending on the the city, and the local ordinance, fines (correction: significant fines) may be incurred by client by mail from the local authorities and the individuals caught in the act of "wild posting" may be subjected to fines and/or arrest on the spot.
Despite the fact that it has restrictions, it's still done nightly in most major cities by some band or record label, or company trying to avoid the higher fees of licensed locations.
The rewards and instant exposure for some, far out way the inherent risks involved in executing a campaign of this style.
Licensed Locations:
The old saying "you get what you pay for" really applies for these services.
If the locations your executing a Wild Posting campaign on are licensed and legal, and assuming you are a paying customer for a spot on them, your odds go way up of your poster remaining there, or even being put up repeatedly, if the service vendor provides for reinforcement in the event it's covered up.
Most great locations that are licensed are on private property. Maybe it's a construction site, that is leasing it's sidewalk bridging, or a store in a very busy intersection that leases it's wall space outside near the bus stop. The awareness of the poster and message in the poster cannot be avoided.
Wild Posting this way can be executed in a strategic and more importantly for the client, in a predictable manner.
Posters en' masse create a sort of a new urban eye candy that has been accepted and even embraced. Some people we spoke to actually get offended by the "crass" posters encroaching on their space, that say little to them and they prefer "clever ones", if it's going to be there at all. Advertisers and graphic designers are caught in a game of "one-upsmanship". The consumer wins here.
Posting services can be done for one night, one weekend, a week or month long campaigns. Costs vary dramatically depending on what your objective is and amount of desired locations.
It's part fun for consumers, part renegade
(and unpredictable) in that it appears in-your-face, and lastly part annoying
in that it appears in-your-face. Marketers know that two out of three aint
bad! This works BIG. It's highly effective reaching large demographics or for
target marketing when a specific communities can be targeted by your marketer.
This is a large part of the reason that it is cost effective to do for creating a buzz, or awareness for a product or media companies. Many campaigns are discussed by the water cooler and that in itself can be the buzz in action.
It is popular, visually and mentally engaging, and high impact, to consumers. You can achieve quantifiable results.
You do not incur fines. You just pay more for the unparalleled exposure.
Dedicated Locations:
This is the exact same as above, on ONLY licensed locations, but the twist here is that the locations are dedicated to your campaign only.
No other posters for anything else can reside at the location for the duration of your campaign with respective marketer.
This is the crème' de la crème' of WILD POSTING.
Concentrated exposure, high-impact, and reinforced.
Wild Posting this way can be executed in a strategic manner or in the fashion of an "all out blitz". Posting services can be done for one night, one weekend, a week or month long campaigns.
Costs vary depending on what your objective is and amount of desired locations.
As with most things that we expect to be "dedicated" to only us, we end up paying a little more for this service.
Summary: Has it changed the landscape of marketing...and consumers thinking in the process?
If so...at what cost? And who pays? Well, we found consumers pay.
Consumers pay more often for ANYTHING that they are aware of more...than aware of less.
It works.
Information provided by Street Team Promotion.com
Certain photos by Budget Gallery
